There are signs of an emerging romanticism at work in American culture, where the received wisdom of “pure” scientific, critical rationalism is being challenged and sometimes replaced by alternative systems of thought and expression.
When THE HELP was made into a successful Hollywood film, critics attacked the story for its social-politics. To these critics, the very area of THE HELP’s thematic strength seemed to also be the text’s weakness.
Critical discourse analysis (CDA) is one branch of cultural criticism. CDA can be described as a particular way of looking at cultural products like books, movies and television shows.
When we take popular culture like films, television, and advertisements as texts for analysis, we are engaging what is broadly called in cultural criticism.